Case study

Creating new value from every visit

Photo Point Bar — Zlatni Rat, Bol, Croatia

Located along the promenade leading to Zlatni Rat Beach, Photo Point Bar integrated the Look@ Column to transform spontaneous photo-taking into a premium visitor experience — combining professional photography, custom postcard-style digital frames and collectible photo magnets.

Two visitors on the Zlatni Rat promenade posing with an AR captain seagull beside the Bol signpost
1Look@ Column on one of Croatia's most visited promenades
100%Solar-powered, autonomous operation — no staff, no cabling
2Souvenir formats — digital postcard & collectible photo magnet
The opportunity

The view is already the attraction

Scenic viewpoints naturally attract visitors looking to capture memorable moments. Whether overlooking a coastline, mountain landscape or cultural landmark, guests are already reaching for their phones to take photographs.

Yet for most destinations, those moments generate little lasting value for either the venue or the destination itself. The installation was designed to deliver value beyond a traditional viewpoint — supporting both visitor satisfaction and business performance.

Enhance the visitor experienceAn engaging attraction that naturally complements one of Croatia's most visited promenades.
Generate additional revenueExisting visitor traffic becomes a new source of income through premium photo souvenirs.
Promote the destination organicallyVisitors share professionally branded photographs across social media.
Increase venue visibilityAn experience that attracts additional visitors while strengthening the identity of the location.
The installation

Look@ Column — built for exposed coastal locations

The Look@ Column was selected for its ability to operate reliably in exposed outdoor environments while blending naturally into high-traffic scenic locations.

The system integrates naturally into promenades, viewpoints, natural attractions and hospitality venues where photography is already part of the visitor experience.

Autonomous operationSolar-powered technology enables continuous operation without dependency on electrical infrastructure.
Weather-resistant constructionBuilt for year-round outdoor use in demanding coastal environments.
Professional photographyConsistently high-quality images that exceed typical smartphone selfies.
Minimal operational requirementsFully automated — no dedicated staff or ongoing supervision.
The experience

A postcard visitors step into

Visitors activate the Look@ Column using their own mobile device and capture professionally composed photographs within seconds.

Each image is presented inside a custom digital frame inspired by classic postcards, creating a personalised souvenir that reflects the identity of the destination. Visitors can also purchase a premium photo magnet — a tangible keepsake that extends the experience beyond the visit.

The result is a simple, intuitive interaction that transforms an everyday photo into a memorable souvenir.

Engagement photo on the Zlatni Rat promenade inside the custom postcard frame
Visitor photo at Zlatni Rat presented inside the branded postcard frame
Destination visibility

Every photograph keeps promoting the location

Rather than relying solely on traditional marketing, the destination becomes part of every visitor's personal story — long after they have left.

Branded digital memoriesEvery visitor leaves with a personalised keepsake connected to the destination.
Organic social sharingProfessionally branded photographs encourage authentic user-generated content.
Collectible photo magnetsPhysical souvenirs create additional value while generating incremental revenue.
Destination promotionEvery shared image introduces new audiences through genuine visitor recommendations.
Revenue opportunity

Visitors are already taking the photo

One of the greatest advantages of scenic destinations is that visitors are already motivated to take photographs. The Look@ Column transforms this existing behaviour into a scalable business opportunity by combining digital photography with premium printed souvenirs.

For viewpoints, natural attractions, cafés, restaurants and hospitality venues, this creates a new income stream without increasing operational complexity or staffing requirements.

Recommended

Performance-based partnership

25%Location
75%Look@

Look@ manages the complete solution — from installation and operation to ongoing maintenance — without any upfront capital investment for the destination.

White-label model

Lease partnership

75%Location
25%Look@

The destination makes the system its own — including a fully white-labeled Look@ app — and retains a larger share of the generated revenue.

Includes software, hosting, updates, monitoring, maintenance, and ongoing support.

What could the same model generate at your location?

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System impact

Turn the view into lasting value.

The deployment at Photo Point Bar shows how scenic destinations can convert their greatest existing asset — the view — into a sustainable visitor engagement and revenue model.

Bring Look@ to your location